27.4 ft3 Cargo
As of January 2017, the Prius is the world's top selling hybrid car with almost 4 million units sold.
In 2011, Toyota expanded the Prius family to include the Prius v, an extended hatchback, and the Prius c, a subcompact hatchback. The production version of the Prius plug-in hybrid was released in 2012. The second generation of the plug-in variant, the Prius Prime, was released in the U.S. in November 2016. The Prime achieved the highest miles per gallon equivalent (MPGe) rating in all-electric mode of any vehicle rated by EPA with an internal combustion engine. Global sales of the Prius c variant passed the one million mark during the first half of 2015.
A major milestone: The family of Prius cars totaled global cumulative sales of 6.1 million units in January 2017, representing 61% of the 10 million hybrids sold worldwide by Toyota since 1997.
Prius is a Latin word meaning "first," "original," "superior" or "to go before.” They’re all apt descriptions for the world’s most popular car, which has been the first to do many things, and continues to reign superior in many ways.
Fuel efficiency is one of them. The EPA has given it a 54/50/52 city / highway / combined MPG rating. The hybrid has a total fuel range of 588 miles. The U.S. Department of Energy (www.fueleconomy.gov) estimates that Prius drivers will save $3,750 in fuel costs over 5 years compared to driving a comparable new fossil fuel car. It has a 133MPGe rating, considered excellent. The Prius L Eco has a 58/53/56 city / highway / combined MPG rating. Many Prius drivers say they get in excess of 60mpg.
The Prius is an Advanced Technology Partial Zero Emission Vehicle (AT-PZEV). This means it’s an automobile that has zero evaporative emissions from its fuel system, has a 15-year (or at least 150,000-mile) warranty on its emission-control components, and meets Super Ultra Low Emissions Vehicle (SULEV) tailpipe-emission standards.
Peace of mind is another of its superior characteristics. The Prius was one of the first hybrids out; Toyota has had way more time than any other automaker to get it right, and they have. The Prius is a highly reliable car, mileage-wise, mechanically and safety-wise. It provides a comfortable ride, seats 5 passengers, and has abundant cargo space (up to 65.5 cubic feet). It’s not expensive to lease or purchase, and it’s definitely not expensive to drive.
In 2019, car shoppers have a new reason to consider Prius: All-Wheel Drive is now available. The new Prius AWD-e adds an electric motor to drive the rear wheels. This provides better initial traction between 0 and 6 mph and re-engages when front tire slippage is detected at speeds up to 43 mph. If you experience snowy or icy roads during the winter, the AWD-e will come in handy, providing extra traction.
The 2019 Prius comes in six models: L Eco ($23,770 MSRP), LE ($24,980 MSRP), XLE ($27,820 MSRP), Limited ($32,200 MSRP), LE AWD-e ($26,380 MSRP), and XLE AWD-e ($28,820 MSRP).
All trims are powered by a 1.8-Liter, 4-cylinder Aluminum DOHC gas/electric hybrid engine and have a Hybrid Systems Warranty of 96 months / 100,000 miles.
Standard on all trims are: a Smart-flow climate control system with pollen filtration; a 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and ECO Score, ECO Savings Record, Drive Monitor, ECO Wallet, ECO Diary, climate control, driver support systems and audio system content; 60/40 split fold-down rear seats; Full-Speed Range Dynamic Radar Cruise Control (DRCC); Smart Key System and Push Button Start; Power door locks and a front 12V auxiliary power outlet.
In-Car Entertainment for the L Eco, LE and XLE trims: Entune Audio – which includes a 6.1-in. touch-screen display, AM/FM, a CD player, six speakers, an auxiliary port, a USB 2.0 media port with iPod connectivity and control and two rear USB 2.1A ports, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology, Siri Eyes Free, and integrated backup camera display. Beware of one deficiency: Prius doesn’t come with Apple CarPlay or Android Auto smartphone integration.
The 2019 Toyota Prius Is an Insurance Institute for Highway Safety Top Safety Pick, and it received the NHTSA’s top-tier 5-Star Overall Safety Rating. Every Prius comes with Toyota’s Star Safety System suite of active safety technologies, which Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). Added to these features is the Toyota Safety Sense System, which includes: a Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Automatic High Beams (AHB) and Full-Speed Dynamic Radar Cruise Control (DRCC).
J.D. Power has compiled extensive statistics concerning Prius drivers. The data strongly indicates that retirees favor this hybrid hatchback, viewing it as a money-saving form of transportation. Fuel economy is important to Prius owners. J.D. Power data shows that 93% agree that a first consideration when buying a new car is MPG. Prius owners are also concerned about the environment, with 87% agreeing that they will pay more for a vehicle that is environmentally friendly. Safety is another important factor to Prius owners, with 86% agreeing that they will pay extra to ensure that their vehicle has the latest safety features.
J.D. Power auto reviewer Liz Kim says: “Many people view cars simply as a means to get from here to there. The 2019 Toyota Prius lets them do it in one of the most efficient, smartest ways possible. You will feel a thrill every time you see the tiny totals from your infrequent fill-ups at the gas station. The Prius remains one of the most rational, affordable, and easy ways to lower emissions and use less fuel, whatever your motivation.”
Car & Driver reviewers say: “The original Prius helped make hybrid vehicles mainstream back in the early 2000s, and it continues to be one of the most recognized hybrid nameplates. Toyota has always been about making the world a greener place by maximizing fuel economy and minimizing emissions. The compact hatchback is losing ground to newer hybrid alternatives such as the Hyundai Ioniq and the Kia Niro, but the Toyota brand maintains an unrivaled reputation for reliability.”
Motor Trend reviewers say: “The Prius is Toyota’s popular hybrid hatchback that emphasizes fuel efficiency above all else. Now in its fourth generation, the Prius continues to set the benchmark for hybrid vehicles across the industry.”
Revised July 2019
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